When working with luxury brands; attention to detail and consistency are essential. Creativity is welcome, only if it fits within the brand’s corporate identity guidelines, in respect with its history, values and unique positioning. It is a delicate, highly emotional matter that Olivier Dolz masters with ease. For this launch held in the gardens of Burj Al Arab hotel in Dubai; a custom made, lavish outdoor marquee was richly decorated & enhanced with thousands of roses, welcoming distinguished guests for lunch and to discover an exquisite collection of jewellery and watches.